Skip to main content
Canadian-built · Canadian-hosted

When services go down, every second counts.

I-DE-A gives the organizations people depend on — utilities, telecoms, municipalities, emergency services, healthcare, and campuses — one platform to rapidly assemble crews, broadcast to the people who need to know, map what's happening, and analyze performance. From the first alert to full resolution.

By the numbers
10×Faster crew assembly
40%Less inbound call volume
100%Audit trail on every callout
How it works

From alert to restored — in one platform.

Three steps. No binders, no phone tag, no guesswork.

STEP 01
1

Disruption detected

An outage or service failure hits. The supervisor on site sizes up the job and calls in who and what they need — and your control room operator opens I-DE-A to launch the callout, one screen for everything that follows.

STEP 02
2

Crew assembled, customers notified

I-DE-A calls qualified staff in order, sends job details automatically so workers can decide without calling back, and broadcasts updates to customers — all at the same time.

STEP 03
3

Restored and documented

Service is restored. Every call, timestamp, and response is logged automatically — ready for reporting, union review, or regulatory compliance in seconds.

The problem

The manual scramble is costing you.

  • Control room operators hand-dial 20–30 person lists per skill, reading from binders with sticky-note position markers
  • Every call is a negotiation — workers need to know the job type, duration, and location before deciding, turning a 10-second yes/no into a 3-minute conversation
  • Customers flood your call centre because they can't find any information about what's happening or when it'll be fixed
  • Handwritten logs and Excel sheets create liability the moment a union member disputes their call-down position
  • No geographic picture of which zones are hit, which have been notified, or how quickly you're restoring
What the manual way costs you
30–45 min
to assemble a single crew — for one skill
8 min
of pure ringing per 20-person call list
3 min
per call once "yes/no" becomes a negotiation
0
tamper-proof records of who was called, and when
I-DE-A replaces all of this with one unified platform.

Automated crew callout with job details included, multi-channel customer broadcast, outage mapping, and AI analytics — all in the same place your operations team already works.

What I-DE-A does

One platform. Six tools. Zero guesswork.

From utilities and telecoms to emergency services, healthcare, and campuses — everything your team needs to respond faster, communicate clearly, and prove it afterward.

01

Crew Builder

Automated callouts reach qualified staff based on skills and availability. Fill shifts in minutes, not hours.

Explore →
02

Field Crew App

The callout in your crew's pocket — accept or decline in one tap, see full job details, and update status from the field.

Explore →
03

Broadcast

Reach customers on IVR, SMS, and social — simultaneously — from one screen, with built-in message templates.

Explore →
04

Outage Map

GIS-powered map with heat maps, weather layers, and CAP-CP alerts. Shareable public map for customers.

Explore →
05

Insights & Reports

Live dashboards and export-ready opportunity hours reports. Complete audit trail for every event.

Explore →
06

AI Analytics

Ask your operations data anything in plain English. Powered by our own Canadian AI — skill gap analysis, coverage trends, and more in seconds.

Explore →
01 / Crew Builder

Put the binder down. Your crew assembles itself.

I-DE-A replaces the call list, the sticky notes, and the 45-minute manual process with automated callouts that reach the right staff — in the right order — in minutes. Your control room watches it happen in real time instead of driving it.

  • Automated calls work through each skill list in order — no dialing, no binder-flipping required
  • Job details included in every notification — type of work, estimated duration, and location — so workers can make an informed decision without calling back
  • Tracks Training, MTO, Rest Timeout, Sick Leave, and Vacation — availability is always current
  • Real-time dashboard shows accepted, declined, and no-response as they happen
  • Every call timestamped to the second — the sticky note becomes a tamper-proof log
  • Multi-skill events run simultaneously — assemble Electricians, PCT, and Controllers at the same time
Book a Demo
I-DE-A — Crew Builder
Crew Job — Electricians Needed
5Required
3Accepted
1Calling
1Declined
EmployeeSkillsContactedResponse
T. MorrisonForeman · Class A8:14 PMAccepted
R. CampbellElectrician · PCT 68:16 PMAccepted
S. LefebvreElectrician · PCT 48:17 PMCalling…
D. PatelApprentice · Yr 38:17 PMDeclined
I-DE-A8:14 PM
● Incoming callout
Electricians Needed — Zone 3
TypeRestoration
Est. duration~4 hours
LocationMaple St & 4th
Reports toT. Morrison
AcceptDecline
Responding in order · you are #3 on the list
02 / Field Crew App

Your crew answers
from their pocket.

The other half of the callout. Workers get the job on their phone — accept or decline in one tap, with everything they need to decide already on screen. No callback, no phone tag.

  • One-tap accept or decline — the dashboard and Outage Map update in real time.
  • Full job details up front: type, duration, location, and who they report to.
  • Status from the field — en route, on site, restored — without a call back to the control room.
  • Every response timestamped to the second and logged for the audit trail.
Book a demo
03 / Broadcast

Keep customers informed. Reduce inbound calls.

Proactive customer communication is the fastest way to cut call centre volume. I-DE-A lets you publish updates across every channel — from the same screen you use to manage your crew.

  • Reach customers via IVR, SMS, social media, and more — simultaneously
  • Push outage and service alerts straight to your community through your Motorola Solutions AppArmor safety app
  • Message templates ensure every update includes ETR, cause, and next steps
  • No more logging into multiple platforms — publish everywhere in one click
  • Schedule follow-up updates automatically as restoration progresses
  • Track message delivery, reach, and voicemail rates in real time
Book a Demo
I-DE-A — Broadcasts
New Broadcast — Outage Zone 4B
Channels
IVR
SMS
Twitter/X
Facebook
AppArmor
Message Preview
SERVICE UPDATE: We're aware of a power outage affecting your area. Our crew is on-site and working to restore service. Estimated restoration time is 11:30 PM. Thank you for your patience.
Broadcast Results
2,340Customers Reached
88%Delivery Rate
↓ 41%Inbound Calls
04 / Outage Map

See every outage. Geographically, in real time.

I-DE-A's GIS-powered outage map gives your operations center a live geographic picture of every active disruption — with weather overlays, heat maps, and CAP-CP emergency alerts built in. Share a public map so customers can see outage status themselves.

  • Real-time map of active outages with heat map and pin layers
  • Filter by broadcast status — instantly see who's been notified and who hasn't
  • Weather radar and CAP-CP emergency alert overlays for storm response
  • Shareable public map so customers can check outage status themselves
  • Export outage data as GeoJSON, KML, or via WFS endpoint for GIS integration
  • Customer Roster overlay shows exactly which customers are in the affected zone
Book a Demo
I-DE-A — Outage Map
Active Outages
2Active
3Resolved Today
2,758Customers Affected
ZoneCustomersStartedBroadcast
Zone 4B – Main St2,3408:02 PM✓ Sent
Zone 7A – Elm Rd4188:31 PM⚠ Pending
Active Resolved Broadcast Sent
05 / Insights & Reports

Full visibility. Instant reporting. Zero disputes.

Whether you need a live snapshot during an active event or a detailed Opportunity Hours Report for a union review, I-DE-A gives you the data in seconds — not hours.

  • Live dashboard: Crew Builder stats, Broadcast results, and Event Log in one view
  • Opportunity Hours Report shows hours offered, jobs called, accepted, and tracked time per employee
  • Filter by employee, skill, or team — export to CSV in one click
  • View responses: accepted, rejected, and no-response counts per event
  • Logs & History tab captures the full call-down record for every crew job
Book a Demo
I-DE-A — Insights
Opportunity Hours Report
EmployeeHrs OfferedCalledAccepted
T. Morrison24,4271711
R. Campbell24,4041711
S. Lefebvre24,288172
D. Patel24,403162
A. Kowalski24,397150
Powered by our own Canadian AI

Ask your operations data anything.

I-DE-A's AI Analytics runs on our own Canadian-built, Canadian-hosted language model — your crew, broadcast, and notification data never leaves the country. Ask questions in plain English across every vertical you operate. No SQL. No analyst. No data sent to foreign clouds.

  • One-click Quick Reports: 30-Day Coverage Summary, Skill Gap Analysis, Job Volume Trends
  • Ask natural-language questions like "Which skills are most in demand this month?"
  • Analyze Crew Builder, Broadcasts, and Outage Map data from a single interface
  • Spot understaffed skills before they become a problem during a major event
▸ Which skills are most in demand this month?
Across 142 callouts, Line Technicians were requested most (38%), followed by Foremen (21%). Coverage gap detected in PCT-4 Electricians on weekend night shifts.
Labour Relations

The single source of truth your collective agreement requires.

When a union grieves an overtime callout, the outcome depends entirely on your records. I-DE-A captures every detail your collective agreement mandates — automatically, in real time, with no room for dispute.

  • Exact timestamp of every call attempt, accurate to the second
  • Duration of each call and whether the employee actually answered
  • Response logged as Accepted, Declined, or No Response — immutable
  • Call-down order tracked against seniority and rotation rules
  • Export a complete, tamper-proof record for any event in seconds
Recognized by utilities workers unions

Utilities workers unions have reached out to I-DE-A specifically because our platform captures exactly the data collective agreements require — making us the natural single source of truth for both operators and labour.

Book a Demo
I-DE-A — Logs & History
Opportunity Hours — Logs & History
EmployeeJobCalled AtDurationResponse
T. MorrisonElectricians Needed2026-05-14 20:141m 23sAccepted
R. CampbellElectricians Needed2026-05-14 20:160m 47sAccepted
D. PatelElectricians Needed2026-05-14 20:180m 12sDeclined
S. LefebvreElectricians Needed2026-05-14 20:19No answerNo Response
A. KowalskiElectricians Needed2026-05-14 20:21No answerNo Response
DATA RESIDENCYCANADA
Data & security

Canadian by design. Your data stays yours.

Built and run in Canada for organizations that can't compromise on where their data lives or who controls it.

Canadian data residency

Your operational data is hosted and stored in Canada. It stays on Canadian soil — never sitting in a foreign cloud subject to outside jurisdiction.

You own your data

Your records belong to you. Export a complete copy any time — and we never sell, share, or mine your data for anything beyond running I-DE-A for you.

Private & secure by default

Encrypted in transit and at rest, with role-based access and audit logging built in — and handled in line with Canadian privacy law (PIPEDA).

Ready to respond faster?

See I-DE-A in action.

Book a 30-minute demo and we'll walk you through exactly how I-DE-A works for your operation — from first alert to final report.

Book a Demo →
Questions? Call +1 226-336-4332 · info@i-de-a.ca · Waterloo, Ontario